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According to an Econsultancy survey in the beginning of 2012, 72% of people surveyed reported the return on investment (ROI) of their email marketing campaigns as good to excellent, putting email marketing second only to SEO efforts as a marketing channel.
Research conducted by the Direct Marketing Association predicted an ROI of $42.08 for every dollar spent on email marketing in 2011 (advanced search engine optimization, affordable seo company, best search engine optimization company, best search engine optimization service, best seo agencies, best seo company, better search engine optimization, guaranteed search engine optimisation, how to get search engine optimization, how to improve website ranking, online marketing search engine optimization, organic search engine optimization company, organic search engine optimization service, organic seo agency, professional search engine optimization service, professional search engine optimization services, recommended seo company, search engine marketing london, search engine marketing uk, search engine optimisation agencies, search engine optimisation marketing, search engine optimisation packages, search engine optimization for small businesses, search engine optimization marketing services, search engine optimization seo service, search engine optimization services company, search engine optimization services india, search engine optimization services uk, search engine optimization services usa, search engine optimization services, search engine optimization small businesses, search engine optimization uk, seo website design, website design and search engine optimization, website seo company, search engine positioning, internet marketing, search engine ranking, search engine advertising, website positioning, link building, social media optimization, Search Engine Optimization Services, Pay Per Click Services, Link Building Services, Local SEO Services, Online Reputation Management advertising returned $21.85 per dollar spent in 2010).
If you're not including email marketing in your advertising budget, you're missing out on precise targeting as well as the opportunity to build relationships, loyalty, and trust.
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